Cookie Policy

Last updated: 12 May 2026
Overview

This Cookie Policy explains how Fact and Form S.R.L. (“we”, “us”) uses cookies and similar tracking technologies on factandform.com.

It should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you interact with content, and provide certain functionality.

Similar technologies include local storage, session storage, pixels, and tracking scripts — all of which are covered by this policy.

2. How we use cookies

We use cookies for the following purposes:

  • Strictly necessary: essential for the website to function (security, session management, consent management, spam protection).
  • Statistics: to understand how visitors use our site so we can improve it (Google Analytics, Microsoft Clarity).
  • Marketing: to measure ad performance and conversions (Google Ads).
3. Cookie categories and consent

Per EU ePrivacy law and GDPR, we set non-essential cookies only after you give consent through our cookie banner. You can change or withdraw your consent at any time by clicking the cookie preferences link in the website footer.

4. Detailed cookie inventory

The list below is automatically maintained and reflects the cookies currently configured on this site. If new cookies are added or removed, this section updates accordingly.

Essential

Required for the website to function. These cookies enable basic features like security, session management, and remembering your cookie consent. They cannot be disabled.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Google reCAPTCHA

Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.

NameDescriptionDuration
_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.179 days

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

WP Consent API

NameDescriptionDuration
wp_consent_statistics-anonymousStores anonymous statistics consent preference30 days
wp_consent_statisticsStores statistics cookie consent preference30 days
wp_consent_preferencesStores preference cookie consent30 days
wp_consent_marketingStores marketing cookie consent preference30 days
wp_consent_functionalStores functional cookie consent preference30 days

Statistics

Help us understand how visitors interact with our site by collecting anonymous information. These cookies only run if you accept them.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute

Marketing

Used to deliver relevant content and measure ad performance.

Google Ads

Stores attribution information for Google Ads conversion tracking

Learn more
NameDescriptionDuration
_gcl_auStores attribution information for Google Ads conversion tracking3 months
5. Third-party services

The following third-party services may set cookies via our site (only after consent for non-essential):

None of these analytics or marketing services run before you consent.

6. How to manage cookies

Through our cookie banner
You can change your preferences at any time by clicking the cookie preferences link, usually found in the website footer.

Through your browser
Most browsers let you block, delete, or manage cookies via their settings. Note that disabling strictly necessary cookies may break parts of the site.

7. Do Not Track and Global Privacy Control

Our site respects the Global Privacy Control (GPC) and Do Not Track (DNT) browser signals where possible. When these signals are enabled, we treat them as a request to deny non-essential cookies.

8. Changes to this policy

We may update this Cookie Policy as our website or applicable laws change. The “Last updated” date at the top reflects the most recent revision.

9. Contact

For questions about cookies on this site, email [email protected].