Cookie Policy
Last updated: 1 November 2026
Overview
This Cookie Policy explains how Fact and Form S.R.L. (“we”, “us”) uses cookies and similar tracking technologies on factandform.com.
It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you interact with content, and provide certain functionality.
Similar technologies include local storage, session storage, pixels, and tracking scripts — all of which are covered by this policy.
2. How we use cookies
We use cookies for the following purposes:
- Strictly necessary: essential for the website to function (security and remembering your cookie choices).
- Statistics: to understand how visitors use our site so we can improve it (Google Analytics 4).
- Marketing: to measure the performance of our advertising (the OpenAI advertising pixel, and Google Ads while campaigns run).
3. Cookie categories and consent
Per EU ePrivacy law and GDPR, we set non-essential cookies only after you give consent through our cookie banner. You can change or withdraw your consent at any time by clicking the cookie preferences link in the website footer.
4. Detailed cookie inventory
The table below lists every cookie this website can set. Essential cookies are always active; statistics and marketing cookies are set only after you accept them in the cookie banner or in your cookie settings, and are removed when you withdraw that consent.
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| ff_consent | Fact & Form | Essential | Stores your cookie choices (statistics and marketing on or off). | 30 days |
| ff_lang | Fact & Form | Essential | Remembers the language you chose with the language switcher (English or Romanian), so the home page opens in that language. | 365 days |
| _ga | Google Analytics 4 | Statistics | Distinguishes visitors so we can count visits and understand how the site is used. | 400 days |
| _ga_9DKDN9VJHL | Google Analytics 4 | Statistics | Keeps the state of your visit (session) for Google Analytics. | 400 days |
| __obref | OpenAI | Marketing | Attributes visits that come from OpenAI advertising. | 365 days |
| __cf_bm, _cfuvid (on openai.com domains) | OpenAI, via Cloudflare | Marketing | Set by the OpenAI pixel’s own servers to protect them from bots. | 30 minutes / session |
| _gcl_au | Google Ads | Marketing | Attributes conversions to Google Ads clicks. Set only while we run Google Ads campaigns. | 90 days |
If you choose to play our studio film, the video is loaded from YouTube, which may then set its own cookies (for example YSC and VISITOR_INFO1_LIVE) under Google’s privacy policy. Nothing from YouTube loads until you click play.
5. Third-party services
The following third-party services may set cookies or receive data through our site (statistics and marketing services only after your consent):
- Google Analytics 4 – statistics – Privacy Policy
- Google Tag Manager – loads our measurement tags after your consent; sets no cookies of its own – Privacy Policy
- Google Ads – conversion measurement, only while campaigns run – Privacy Policy
- OpenAI – advertising measurement pixel – Privacy Policy
- YouTube – the studio film, only when you choose to play it – YouTube Privacy
- Cloudflare – content delivery and security for our website – Privacy Policy
None of the statistics or marketing services run before you consent.
6. How to manage cookies
Through our cookie banner
You can change your preferences at any time by clicking the cookie preferences link, usually found in the website footer.
Through your browser
Most browsers let you block, delete, or manage cookies via their settings. Note that disabling strictly necessary cookies may break parts of the site.
7. Do Not Track and Global Privacy Control
Our site respects the Global Privacy Control (GPC) and Do Not Track (DNT) browser signals. When either signal is enabled and you have not made a choice, we treat it as a request to deny statistics and marketing cookies, and none are set.
8. Changes to this policy
We may update this Cookie Policy as our website or applicable laws change. The “Last updated” date at the top reflects the most recent revision.
9. Contact
For questions about cookies on this site, email [email protected].