SEO R&D
Before you invest in organic growth, you need to know where the real opportunities are. SEO R&D is the investigative phase that eliminates guesswork — auditing search demand, competitive positioning, technical health, and existing performance to build a clear strategic foundation. Without it, SEO effort gets scattered. With it, every subsequent phase is faster, more focused, and directly accountable to your business goals.
1.1. Objectives & Scope of R&D
We clarify what SEO must achieve for your business — whether that is lead generation, booking volume, e-commerce revenue, local authority, or category dominance — and define what measurable success looks like before any work begins. This alignment ensures the entire R&D process is focused on outcomes that matter, not vanity metrics.
1.2. Benchmarking & Competitor Audit
We analyse competing domains and the pages currently winning in your SERPs — evaluating content depth, site structure, E-E-A-T signals, backlink profiles, and positioning patterns. This reveals not just who you are competing with, but how they are winning and where they are vulnerable.
1.3. Keyword Landscape & Search Intent Mapping
We map how your market searches across the full buyer journey — from informational queries to comparative and transactional intent — identifying priority keyword clusters, content gaps, and the search moments where your brand is currently absent or underrepresented.
1.4. Technical SEO Audit
We evaluate your site's technical foundations: crawlability, indexation, Core Web Vitals, site speed, redirect logic, canonical structure, duplicate content risks, sitemap and robots configuration, and structural errors that may be suppressing visibility regardless of content quality.
1.5. On-Page & Content Audit
We assess your existing pages for metadata quality, heading hierarchy, content depth, internal linking structure, keyword cannibalization risk, readability, and alignment with the conversion goals each page is meant to serve.
1.6. Authority & Off-Page Baseline
We review your backlink profile quality, brand mention patterns, citation consistency where local SEO applies, and identify current authority risks or untapped opportunities for building domain credibility over time.
1.7. Tracking & Measurement Audit
We validate your GA4 and Google Search Console configuration, confirm conversion events are firing correctly, assess attribution limitations, and define the measurement framework that will govern all future reporting and decision-making.
1.8. Opportunity Map & Priority Recommendations
We distill every finding into a clear, prioritised map of the highest-impact opportunities and most critical risks — forming the strategic foundation for your SEO programme and the direct input into the SEO Strategy phase.
Selected Work
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