SEO Reporting
SEO Reporting provides transparent, data-driven visibility into what is working, what needs attention, and what the next priorities should be. Using Google Search Console and GA4, we track the signals that matter — keeping the programme accountable and continuously improving through measurable outcomes.

7.1 KPI & Dashboard Setup
We define the reporting KPI framework and configure baseline dashboards in Google Search Console and GA4 — aligned with the project goals established in the strategy phase.
7.2 Visibility & Search Performance Tracking (GSC)
We track impressions, clicks, CTR, average position, top queries, and top pages — highlighting what is growing, what is stagnating, and what needs immediate attention.
7.3 Traffic & Conversion Tracking (GA4)
We track organic traffic quality, engagement depth, and key conversion actions — including form submissions, calls, bookings, and purchases — with attribution signals where available.
7.4 Issue Monitoring & Technical Alerts
We monitor indexing and coverage issues, page experience signals, and critical technical errors that could suppress performance between implementation cycles.

7.5 Monthly Report & Next Priorities
We deliver a clear monthly report summarising progress, key learnings, and the next execution priorities — ensuring the programme evolves based on evidence rather than assumption.
Selected Work
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