Email R&D
Email R&D is the investigative phase that gives your email programme a solid foundation before strategy or execution begins. We audit audience data, list quality, consent structure, funnel stages, and existing performance — identifying exactly where email can generate the highest business impact and what must be true for it to do so consistently.
1.1 Objectives & Use Case Definition
We clarify what email must achieve — lead nurturing, revenue, retention, reactivation — and define the success metrics that will govern all subsequent strategy and execution decisions.
1.2 Audience & List Audit
We analyse list sources, quality, consent status, segmentation potential, and data structure — establishing what your current list can realistically support and what needs to be built.
1.3 Funnel & Lifecycle Mapping
We map lifecycle stages from acquisition through to retention — identifying where email can most effectively influence decisions and support the broader marketing system.
1.4 Performance & Engagement Review
We review historical email data where available — open rates, click-through rates, conversions, and churn — identifying what has worked and what has suppressed performance.
1.5 Competitive & Industry Benchmarking
We analyse competitor email behaviour, cadence, and positioning to identify gaps and opportunities your programme can exploit.
1.6 Opportunity Map & Priority Recommendations
We distill all findings into a clear map of high-impact flows, priority campaigns, and strategic recommendations — forming the direct input into the Email Strategy phase.
Selected Work
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