Email Platform Setup
Platform Setup builds the technical and structural foundation required for scalable email execution. We configure the platform, implement segmentation and automation logic, ensure compliance, and validate every flow before launch — so the system is built correctly from the start and doesn't need to be rebuilt later.
3.1 Platform Configuration
We set up and configure the selected email platform — ensuring all account settings, domain authentication, and sending infrastructure are correctly established before any flows or campaigns are built.
3.2 List Structure & Segmentation Setup
We implement lists, tags, properties, and segmentation rules — building the data architecture that enables personalisation, lifecycle targeting, and performance measurement.
3.3 Core Automation Flows
We implement priority automation flows — welcome, abandoned cart, post-purchase, lead nurture, and reengagement — built to the logic and content requirements defined in the strategy phase.
3.4 Compliance & Deliverability Alignment
We configure consent handling, unsubscribe logic, sender reputation setup, and deliverability best practices — ensuring the programme is legally compliant and technically optimised for inbox placement.
3.5 QA, Testing & Launch Validation
We conduct end-to-end testing of all flows, links, triggers, and tracking before launch — confirming the entire system functions correctly under real conditions before any sends go live.
Selected Work
From no name to category leader. Built from scratch.
Built for Those Who Demand More From Every Tool
A Revolutionary New Way to Skate on Snow