Email Reporting
Email Reporting provides clear, consistent visibility into what the programme is achieving and where it needs to improve. Using platform analytics and defined KPIs, we track engagement, conversion, and lifecycle effectiveness — delivering monthly reports that translate data into clear decisions and next priorities.
6.1 KPI & Dashboard Setup
We define the reporting KPI framework and configure baseline dashboards — ensuring performance is always measured against the objectives established in the strategy phase.
6.2 Campaign Performance Analysis
We evaluate engagement and conversion across all active campaigns — analysing open rates, click-through rates, revenue attribution, and unsubscribe signals to understand what is driving results.
6.3 Automation & Flow Performance Review
We assess the effectiveness of all active lifecycle flows — identifying underperforming sequences, drop-off points, and optimisation opportunities across the automation system.
6.4 Insights, Learnings & Next Priorities
We deliver a clear monthly summary of results, key learnings, and recommended next actions — ensuring the programme evolves based on evidence and compounds its effectiveness over time.
Selected Work
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