Packaging R&D
Packaging R&D is the investigative phase that ensures every design decision is grounded in evidence rather than assumption. We analyse category context, consumer behaviour at the point of sale, competitive conventions, and technical or regulatory constraints — defining exactly how your packaging must perform before a single creative direction is explored.
1.1 Objectives & Category Context
We define packaging goals in collaboration with the client — such as increasing shelf appeal, creating premium perception, or improving navigation between product families — and analyse the category and retail environment to understand how packaging must perform in real-world conditions.
1.2 Competitive Audit
We assess how leading and emerging brands design and communicate on-pack, locally and globally — evaluating claims hierarchy, structural types, naming systems, and visual conventions to reveal opportunities to stand out through innovation or simplicity.
1.3 Target Consumer Insight
We explore the behaviour, preferences, and expectations of the ideal customer at the point of sale — drawing on market research, persona data, and purchase motivators to guide hierarchy, tone, and visual design direction.
1.4 Technical & Regulatory Framing
We gather technical and compliance requirements upfront — ensuring alignment with legal, regional, and print specifications from the start to prevent expensive redesigns and delays during the production phase.
Selected Work
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