Base Packaging Guide
The Base Packaging Guide documents the essential rules that keep your packaging system consistent as it is produced, adapted, and handled by multiple teams over time. It reduces rework, protects brand clarity, and simplifies future adaptations and onboarding — ensuring the system you designed performs the same way at launch as it does two years and ten SKUs later.
5.1 Strategy Overview
A concise recap of the system's strategic thinking — why it looks and behaves the way it does across layouts, product groups, and tone — giving any designer or production partner the context they need to work correctly.
5.2 Logo, Colour & Typography Rules
Clear rules on how brand assets appear across packaging panels — including lockups, sizing, safe zones, and colour roles — with adaptations for digital versus physical formats where relevant.
5.3 Information Hierarchy
Templates and zoning diagrams define where primary information (product name, brand, benefit) and secondary details (claims, ingredients, certifications) should be placed — ensuring consumer comprehension is never compromised.
5.4 Variant Consistency System
We define the approach to distinguishing SKUs using design logic — colour, label overlays, iconography, or layout variation — ensuring brand unity remains strong across the full product range.
5.5 Print & Editable Templates
Where possible, we deliver working files that internal or third-party designers can use when creating new packaging — ensuring they remain on-brand without reinventing the system.
Selected Work
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