Performance Measurement Setup
Measurement Setup builds the technical and analytics infrastructure required for accurate performance visibility before a single campaign goes live. Without it, optimisation decisions are made on unreliable data. With it, every campaign improvement is grounded in clean, properly attributed signals that compound over time.
2.1 Conversion Definitions & Events
We define exactly what must be tracked — purchases, lead submissions, calls, bookings, and micro-conversions — ensuring no meaningful action goes unmeasured.
2.2 Analytics & Tag Implementation
We implement GA4, Google Tag Manager, Meta Pixel, and conversion APIs where relevant — with full consent alignment and proper configuration across all tracked destinations.
2.3 Attribution & Reporting Framework
We establish how performance will be evaluated across platforms — defining reporting cadence, dashboard structure, and the attribution logic that will govern all future campaign decisions.
Selected Work
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