Performance R&D
Performance R&D is the investigative phase that ensures paid media investment is grounded in evidence rather than assumption. We analyse growth objectives, funnel structure, audience intent, competitive signals, and channel potential — identifying where performance marketing can generate the highest return before a single euro of budget is committed.
1.1 Growth Objectives & Targets
We define core performance targets — CPA, ROAS, CAC, lead volume — and clarify the constraints that will govern campaign decisions, including budget, margin, and sales team capacity.
1.2 Offer & Funnel Review
We analyse the offer structure and user journey from ad click to conversion — identifying friction points, drop-off risks, and gaps that would undermine campaign performance regardless of targeting quality.
1.3 Audience & Channel Mapping
We define audience segments, intent levels, and platform roles — establishing how Google Search, Meta awareness, and retargeting each contribute to the conversion journey.
1.4 Competitive & Market Signals
We review competitor positioning, creative patterns, and category norms — identifying differentiation opportunities and ad angles that can perform in a crowded paid landscape.
Selected Work
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