Consistency is the foundation of recognition and trust.

Social Editorial Plan

The Social Editorial Plan converts strategy and action planning into a structured publishing calendar where every post has a defined theme, format, and narrative role. It eliminates creative guesswork, reduces production fatigue, and ensures the brand shows up with the same clarity and quality week after week.

Editorial Plan - social media service by Fact & Form brand and marketing studio
Editorial Plan - social media service by Fact & Form brand and marketing studio (mobile view)
4.1 Editorial Calendar & Cadence

We define publishing frequency, posting rhythm, and monthly distribution across platforms and formats — giving the production team a clear, conflict-free schedule to work from.

4.2 Content Themes & Narrative Arcs

We structure monthly themes and sub-themes that reinforce brand positioning and allow ideas to compound — building recognition and depth over time rather than repeating surface-level content.

4.3 Format & Series Framework

We define repeatable formats and content series — carousels, reels, static posts, stories, templates — creating recognisability and production efficiency across all active channels.

4.4 Post-Level Content Guidelines

We define intent, messaging direction, caption logic, CTA usage, and content depth per post type — ensuring every piece of content is purposeful rather than habitual.

4.5 Visual & Layout Consistency Rules

We define layout behaviour, typography usage, colour application, and design rules — ensuring coherent visual output as volume and team size scale.

4.6 Editorial Governance & Quality Control

We define review checkpoints, approval standards, and quality guardrails — maintaining consistency and brand integrity as content production accelerates.

Selected Work

  • SEO, Web

EduApp

An Education Platform Built to Scale Across Europe
  • Email, Performance, SEO, Social, Web

Genesis Athens

A Fertility Brand Built on Trust and Clarity
  • Branding, Industrial Design, Packaging, Performance, SEO, Social, Web

Valhoh

A Premium Water Brand Built to Scale
  • Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Tools Mule

Built for Those Who Demand More From Every Tool
  • Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Melonì

A Category Leader Built From Scratch
  • Branding, Web

Alpha Trust

A Brand Built for Institutional Trust
Our Portfolio of Success