Web R&D
Web R&D is the investigative phase that ensures every design and development decision is grounded in clarity rather than assumption. We investigate business objectives, user needs, content structure, technical constraints, and competitive benchmarks — defining how the website must function, perform, and scale before a single wireframe is drawn.
1.1 Business & User Objectives
We clarify what the website needs to achieve — brand communication, lead generation, conversion, e-commerce, or a combination — and outline user journeys based on real goals and personas to align functionality with purpose from the start.
1.2 Benchmarking & Competitor Audit
We analyse leading and comparable websites from the same industry or audience — evaluating visual tone, structure, content priorities, UX patterns, and feature sets to inform future strategic and design decisions.
1.3 Content Structure & Sitemap Planning
We design an initial sitemap based on user flow logic, information architecture, and business goals — ensuring intuitive navigation and preventing structural clutter from accumulating during later design phases.
1.4 Technology, SEO & Integration Planning
We define technical requirements including CMS preferences, SEO baseline, analytics setup, multi-language needs, and app integrations such as booking systems, newsletters, and e-commerce — preventing late-stage scope changes that increase time and cost.
Selected Work
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