Social media built as a brand system, not isolated posts.

Social Media

Social media is not about volume — it is about relevance, consistency, and the ability to translate brand identity into daily visibility and trust. At Fact & Form, we build content and social as a brand system: defining what the brand must repeatedly stand for, what themes it owns, and how those ideas become content formats that scale across weeks and months without losing quality. The result is not only better aesthetics — it is stronger communication, improved engagement quality, and measurable growth.

Social R&D

Social performance is driven by relevance, not posting frequency. We investigate audience behaviour, platform dynamics, and competitive content patterns — establishing a strategic foundation before any content is produced.

Social Strategy

Without strategy, social output becomes fragmented and unsustainable. We define content pillars, formats, cadence, and visual direction — building a system your social presence can grow from consistently.

Social Action Plan

Social growth compounds through consistency and sequencing, not volume. We sequence objectives, platforms, content types, and campaigns into a structured monthly roadmap that keeps teams focused and momentum maintained.

Social Editorial Plan

Consistency is the foundation of recognition and trust. We convert strategy into a structured publishing calendar where every post has a defined theme, format, and narrative role — eliminating creative guesswork at scale.

Social Content

Repeatability and quality determine whether content builds recognition or disappears. We produce platform-native design, copy, and motion assets that preserve brand integrity and build a compounding content library over time.

Community Management

Community interaction directly influences trust and brand perception. We manage comments, messages, and interactions across channels — maintaining brand-appropriate dialogue and protecting reputation at every touchpoint.

Social Reporting

Social systems must evolve to avoid stagnation. We translate performance data into actionable insights across reach, engagement, and content effectiveness — driving continuous improvement across all active channels.

Social Paid Ads

Organic reach alone is rarely sufficient for predictable growth. We set up and manage paid social campaigns — targeting defined audiences, testing creative formats, and optimising spend to turn social into a controllable acquisition channel.

Selected Work

SEO, Web

EduApp

An Education Platform Built to Scale Across Europe

Email, Performance, SEO, Social, Web

Genesis Athens

A Fertility Brand Built on Trust and Clarity

Branding, Industrial Design, Packaging, Performance, SEO, Social, Web

Valhoh

A Premium Water Brand Built to Scale

Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Tools Mule

Built for Those Who Demand More From Every Tool

Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Melonì

A Category Leader Built From Scratch

Branding, Web

Alpha Trust

A Brand Built for Institutional Trust

Social media built as a brand system, not isolated posts.

Social Media

Social R&D

Social performance is driven by relevance, not posting frequency. We investigate audience behaviour, platform dynamics, and competitive content patterns — establishing a strategic foundation before any content is produced.

Social Strategy

Without strategy, social output becomes fragmented and unsustainable. We define content pillars, formats, cadence, and visual direction — building a system your social presence can grow from consistently.

Social Action Plan

Social growth compounds through consistency and sequencing, not volume. We sequence objectives, platforms, content types, and campaigns into a structured monthly roadmap that keeps teams focused and momentum maintained.

Social Editorial Plan

Consistency is the foundation of recognition and trust. We convert strategy into a structured publishing calendar where every post has a defined theme, format, and narrative role — eliminating creative guesswork at scale.

Social Content

Repeatability and quality determine whether content builds recognition or disappears. We produce platform-native design, copy, and motion assets that preserve brand integrity and build a compounding content library over time.

Community Management

Community interaction directly influences trust and brand perception. We manage comments, messages, and interactions across channels — maintaining brand-appropriate dialogue and protecting reputation at every touchpoint.

Social Reporting

Social systems must evolve to avoid stagnation. We translate performance data into actionable insights across reach, engagement, and content effectiveness — driving continuous improvement across all active channels.

Social Paid Ads

Organic reach alone is rarely sufficient for predictable growth. We set up and manage paid social campaigns — targeting defined audiences, testing creative formats, and optimising spend to turn social into a controllable acquisition channel.

Selected Work

EduApp

Genesis Athens

Valhoh

Tools Mule

Melonì

Alpha Trust

Inactive