Predictable growth through structured testing and disciplined iteration.

Performance Marketing

Performance marketing is not about spending more — it is about engineering predictable growth through structured testing, strong measurement, and disciplined iteration. At Fact & Form, we build performance systems that connect targeting, creative direction, landing pages, and conversion logic into one measurable machine. We treat paid media as a growth layer that must reflect brand positioning, user intent, and commercial priorities — turning spend into a controlled, transparent, performance-driven channel.

Performance R&D
Measurement Setup
Performance Strategy
Campaign Launch
Ongoing Management
R&D - performance marketing service by Fact & Form brand and marketing studio
R&D - performance marketing service by Fact & Form brand and marketing studio (mobile view)
Performance R&D

Paid media decisions built on assumptions lead to wasted spend. We investigate growth objectives, funnel structure, audience intent, and channel potential — building an evidence-based foundation before a single euro of budget is committed.

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Measurement Setup - performance marketing service by Fact & Form brand and marketing studio
Measurement Setup - performance marketing service by Fact & Form brand and marketing studio (mobile view)
Measurement Setup

Optimisation is only as effective as the data behind it. We configure GA4, GTM, Meta Pixel, and conversion APIs — ensuring accurate performance visibility and reliable attribution before any campaign goes live.

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Strategy - performance marketing service by Fact & Form brand and marketing studio
Strategy - performance marketing service by Fact & Form brand and marketing studio (mobile view)
Performance Strategy

Performance campaigns fail without a system behind them. We define campaign architecture, budget logic, audience segmentation, and messaging angles — transforming paid media from isolated campaigns into a scalable growth engine.

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Campaign Launch - performance marketing service by Fact & Form brand and marketing studio
Campaign Launch - performance marketing service by Fact & Form brand and marketing studio (mobile view)
Campaign Launch

Improper setup creates long-term inefficiencies that are hard to correct. We build and launch Google and Meta campaigns with correct structure, full QA, and conversion validation — ensuring clean data and scalable architecture from day one.

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Ongoing Management - performance marketing service by Fact & Form brand and marketing studio
Ongoing Management - performance marketing service by Fact & Form brand and marketing studio (mobile view)
Ongoing Management

Paid media is dynamic. It requires active management, not static execution. We optimise continuously — testing creatives, reallocating budget, and compounding improvements across every campaign cycle.

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Selected Work

  • SEO, Web

EduApp

An Education Platform Built to Scale Across Europe
  • Email, Performance, SEO, Social, Web

Genesis Athens

A Fertility Brand Built on Trust and Clarity
  • Branding, Industrial Design, Packaging, Performance, SEO, Social, Web

Valhoh

A Premium Water Brand Built to Scale
  • Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Tools Mule

Built for Those Who Demand More From Every Tool
  • Branding, Email, Industrial Design, Packaging, Performance, SEO, Social, Web

Melonì

A Category Leader Built From Scratch
  • Branding, Web

Alpha Trust

A Brand Built for Institutional Trust
Our Portfolio of Success